SKT·유한킴벌리, 경북에 나무 1만2천 그루 심는다 > NEWS

SK Telecom announced on the 25th that it has signed a comprehensive memorandum of understanding (MOU) with Yuhan-Kimberly to strengthen the implementation of ESG (Environmental, Social, and Governance) practices.

Through this agreement, the two companies will accelerate efforts for a sustainable future in various areas, including ▲forest restoration in wildfire-affected areas ▲resource circulation campaigns ▲and marketing collaboration.

In particular, the two companies, in partnership with the global NGO “Forest for Peace,” will create new forests in Andong, North Gyeongsang Province, which suffered severe damage from large-scale wildfires in March. Over the next five years, a total of 12,000 trees will be planted in the affected area.

(From left) Eom Jong-hwan, Head of ESG Promotion at SKT, and Jeon Yang-sook, Head of the Sustainability Management Center at Yuhan-Kimberly

SK Telecom plans to combine its proprietary Vision AI technology with the expertise of the startup InvaLab to conduct drone-based surveys and AI-driven data analysis. Based on these efforts, the company will develop a scientific and efficient forest restoration model. In addition, a variety of tree species—including rare plants designated by the Korea Forest Service—will be planted to simultaneously promote biodiversity conservation and carbon reduction.

Through Yuhan-Kimberly’s resource-circulation platform ByeCycle, SK Telecom will also recycle hand towels used in its offices, contributing to everyday waste reduction and the realization of a circular economy. Building on this initiative, the two companies will jointly carry out a range of resource-circulation campaigns.

Furthermore, SK Telecom and Yuhan-Kimberly plan to design and operate joint marketing initiatives that connect SK Telecom’s services, such as T Membership and roaming, with Yuhan-Kimberly’s products. The two companies intend to pursue a long-term partnership that enhances ESG values while increasing customer satisfaction.

Source : https://zdnet.co.kr/view/?no=20250925111455